SAMSUNG – Interior furnishing

Samsung POS elements - Gigatron, Novi Sad

Project done for Samsung, realized in Gigatron store in Novi Sad, Serbia. Our goal was to create sales elements that combine modern design, functionality and a strong visual identity, offering customers a pleasant and innovative shopping experience.

The project consists of two carefully designed elements:

• A wall with a screen and shelves
  This element provides strong visual communication through a large screen dedicated to dynamic advertising content. The shelves ensure a clear and attractive product display, while the 3D illuminated Samsung logotype at the top reinforces brand recognition.

• POS table
  Positioned as the central element of the space, the table is designed for hands-on interaction with the latest Samsung mobile devices. Beneath the tabletop, there is an area with hangers for accessories, while the lower section includes shelves for additional storage. The elegant black-and-white design, enhanced by an illuminated Samsung logotype, creates a premium impression and maximizes presentation impact.

The combination of digital content, functional solutions, and attention to detail makes this project a valuable contribution to shaping a contemporary retail environment that fully aligns with Samsung’s brand standards.