HAIER - promo container
What started as a rusty, decommissioned container became a symbol of innovation, sustainability, and smart design — values that align closely with Haier's commitment to intelligent living.
From Rust to Remarkable: How We Turned a Shipping Container into a Premier Exhibition Space for Haier Europe at the Plava Laguna Croatia Open Umag 2025.
This summer in Umag, amidst the energy of world-class tennis and Adriatic sunsets, we unveiled something truly special — a completely repurposed shipping container, transformed into a sleek, functional, and brand-centric exhibition space for Haier, proud sponsor of the Plava Laguna Croatia Open Umag 2025.
What started as a rusty, decommissioned container became a symbol of innovation, sustainability, and smart design — values that align closely with Haier's commitment to intelligent living.
The Transformation Journey:
1. We sourced an old 20-foot shipping container and saw beyond the dents and metal.
2. The structure was cleaned, reinforced, and redesigned from the ground up to allow full access, ventilation, and flow for visitors.
3. Inside, we created a modern showroom environment, integrating Haier's latest smart appliances and technology in an interactive setup.
4. The exterior was wrapped in brand visuals and equipped with ambient lighting to stand out both day and night.
Why This Matters: It's more than a booth. It's a sustainable, mobile experience center. The container can travel — from Umag to other locations — reinforcing Haier's presence at key events throughout the region. It reflects Haier's innovation in action: rethinking how we present and connect with customers, wherever they are.
